{"id":11261,"date":"2025-07-04T11:15:58","date_gmt":"2025-07-04T09:15:58","guid":{"rendered":"https:\/\/www.cantele.it\/our-way-of-talking-about-wine-without-a-glass\/"},"modified":"2025-07-23T16:28:48","modified_gmt":"2025-07-23T14:28:48","slug":"our-way-of-talking-about-wine-without-a-glass","status":"publish","type":"post","link":"https:\/\/www.cantele.it\/en\/our-way-of-talking-about-wine-without-a-glass\/","title":{"rendered":"Our way of talking about wine, without a glass"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\r\n\t\t\t
\r\n\t\t\t\tBlog \/<\/a><\/span> <\/span> Our way of talking about wine, without a glass<\/span>\t\t\t<\/div>\r\n\r\n\t\t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t
\r\n\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/i><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t
\r\n\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/i><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Our way of talking about wine, without a glass<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Last Christmas, we launched a product that, at first glance, seemed far removed from the world of wine: a lipstick. But it wasn\u2019t a gimmick. It was a meaningful idea created to celebrate a precious ingredient: the grape. We chose the grapes from Amativo, one of our winery\u2019s most iconic wines, and transformed them into a cosmetic product that reveals a different side of who we are. The response was surprising: lots of attention, especially from women, and strong emotional engagement. Because wine, beyond being a pleasure of taste, can become a broader, more intimate, more everyday aesthetic experience. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Today, a few months later, we\u2019re introducing a second project designed for summer, once again developed in co-branding with Salento-based dermocosmetics company Omiderma<\/a>. <\/span>This time, it\u2019s a grape fiber face mask, inspired by our Negroamaro Rosato Rohesia.<\/span> Again, this isn\u2019t a one-off experiment, but the second step in a wider journey\u2014one that blends<\/span> circular economy, sustainability, and personal well-being<\/span>.<\/span><\/p>\n

The lipstick was born from a precise combination of elements: grape seed oil\u2014rich in plant-based collagen\u2014and vitamin E found in the grape skin. Two naturally hydrating ingredients, ideal for one of the most delicate, exposed parts of the body: the lips. To this, we added another essential element: the color of the wine\u2014deep, elegant, and unmistakable. <\/span>the color of the wine<\/span>,deep, elegant and unmistakable. Wearing it became more than just applying a cosmetic, it became a gesture that recalls <\/span>the visual identity<\/span> of Amativo. A way to say that wine isn\u2019t just for drinking\u2014it\u2019s for living. The color adapts to different skin tones, the texture is creamy and nourishing. The result is an object that merges identity, functionality, and beauty. <\/span><\/p>\n

The face mask, on the other hand, represents a moment of care\u2014something many people, women and men of all ages, have now integrated into their daily routines. <\/span>Skincare<\/span> is no longer a niche language but a shared space that speaks of self-care, mindfulness, and quality.
The beneficial properties of grapes and vines in cosmetics are well known: <\/span>antioxidants, polyphenols, liposomes, active water.<\/span>. All elements that help protect and regenerate the skin. <\/span>Our mask uses a grape fiber base<\/span>\u2014a natural fabric made from repurposed grape pomace\u2014and a serum that combines grape extracts with botanical ingredients like vine liposomes, <\/span>aloe vera, <\/span>goji berries, and saffron.<\/span>
The result is a refreshing treatment, echoing the very soul of Rohesia Rosato: light, vibrant, and rejuvenating.<\/span><\/p>\n

Both projects\u2014lipstick and mask\u2014come from a clear vision: <\/span>to refocus attention on the value of the grape,<\/span> and to give new life to what was once considered mere waste.
This too is circular economy: seeing our resources with fresh eyes and transforming them into opportunity. But there\u2019s more. There\u2019s the belief that wine can engage <\/span>with other worlds<\/span>\u2014without losing its identity. <\/span>That it can become a language of well-being, of care, of beauty.linguaggio di benessere, di cura, di bellezza<\/span>.<\/span><\/p>\n

After a day in the sun, a swim, or a long walk through Salento, taking a few minutes for yourself\u2014sipping a glass of ros\u00e9 while wearing a face mask\u2014 It\u2019s a simple act, but it holds so much: care for your skin, respect for the raw material, a connection to the land. <\/span><\/p>\n

This is how we\u2019ve started telling the story of wine, too. Without glasses. But with the same curiosity. \n

by Paolo Cantele<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Share<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t
\r\n\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/i><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t
\r\n\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/i><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t
\r\n\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/i><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t