Marketing

  • Rohesia isn’t just Negroamaro Rosato anymore.

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    Every rose is unique. And every rose conveys a different message, every time. And that message is an expression of the elegance that makes an entire species of flower unique. The message is just about color. It’s a message about a particular type of talent. A sort of vocation, just like that of sunlight which shifts its tonality depending on the time of day. And this is how a polychromy of passions comes into being. These passions are what inspired our new line of wines, Rohesia. A triptych. Red. White. Rosé. No longer just Negroamaro Rosato but now also Malvasia Bianca and Susumaniello. With the launch of these wines, our Rohesia brand is in the spotlight. Its potential is greater than ever and its symbolic roots have now fanned out into three different declinations.

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  • The colors of elegance

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    Cantele and Accademia Sitam Lecce announce a celebration of style and elegance: a new joint-project devoted to the marriage of wine and fashion. The never-ending quest to define beauty and elegance is something that takes shape every day at the Cantele winery, where art and winemaking go hand in hand. Similarly, the young, brilliant designers at the Sitam Fashion Academy, driven by their endless creativity, work every day to give form to their fabrics. It couldn’t be a better fit or a better match.

    Color can express a mood. It can be associated with a purpose and with the refinement of living and working together. It occurred to us: Why don’t we tell this story? And this was how the beautiful lines and colors of our labels, created by designer Elisa Costa, became a source of inspiration for the stylists who fashioned these extraordinary designs. Their creations were, in turn, worn by beautiful models for a photo session by photographer Silvio Bursomanno, who took a minimalist approach to the shoot, delivering a robust sense of color and clarity in his images.

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